Legal Marketing
Online Legal Marketing -
Your Firm’s Secret To Success In The Cut-Throat World Of Law Marketing
It’s about time that we talked about law marketing – more than likely, you’ve put a lot of time and energy and a great deal of money into trying to bring new clients to your firm or practice.
There is nothing wrong about spending time and money on your marketing efforts, but ask yourself this: how much of these resources have been wasted, giving you either a negligible return on your investment or worse still, none whatsoever?
This isn’t what you thought you’d be doing when you started your own law practice or firm; you’d rather be actually practicing law and working with your clients than spending your time trying to drum up new business with marketing and advertising campaigns.
Not only have you spent more time than you’d like on this, but you’ve more than likely spent a lot more money on legal marketing than you had ever anticipated – many legal professionals have found these costs to be a serious strain on their budgets.
You’ve probably spent thousands, perhaps even tens of thousands over the years on advertising and law marketing which has failed to pay for itself in new business. You might have been swayed by advertising sales representatives telling you that your practice needs Yellow Pages listings, newspaper and magazine advertising, mobile advertising and even placements like ValPak in order to gain name recognition with consumers. So how have these media been working for you?
The Recession Has Taken It’s Toll On The Legal Profession Too!
The legal profession has not been immune to the effects of the recession and many practices and firms have seen their bottom line suffer – and the recovery may take quite some time to truly turn things around. There are many law firms who are curtailing their marketing; but this is exactly when your firm needs to do more, not less to raise its profile. Those who cease advertising now may find that they’ve taken a disastrous turn before they know it.
This Is Where We Come In
What we do for you is to help you advertise yourself and get results by using the right media to get the right message to the right markets. We put our online law marketing expertise to work for you to drive a steady stream of new business to your practice. Our one of a kind legal marketing expertise brings a constant flow of visitors to your firm’s website; and not just any visitors. What we give you are strategies and solutions which attract your most likely clients and bring them right to your virtual doorstep – people who are looking for your services online and are ready to work with you.
The growth of online lawyer marketing has been truly staggering and shows no sign of slowing anytime in the near future; the following information illustrates exactly why your firm or practice needs to reach consumers online:
- About three quarters of the American public has broadband web access in their homes or offices – and as smart phones and other mobile devices with internet connectivity become ubiquitous, there are millions of people in the US alone who are constantly
- A Kelsey Group study has shown that 93% of consumers turn to the web when looking for legal services in their area – local search is now second only to email in its popularity online.
- Around a billion local searches for businesses are done every month, according to ComScore, a internet research firm. ComScore’s study also reveals that 90% of local searches are performed with search terms which are relevant to what they’re looking for rather than the name of a specific legal practice or firm.
- Out of these consumers looking for legal professionals online, 98% never look past the first page of Google search results.
- If your website doesn’t allow visitors to immediately find what they’re looking for, well over 50% of these visitors will leave your site; and more likely than not, to the website of a competitor.
It’s not enough to provide contact information and some attractive graphics to your site. Your visitors are looking for information on the legal services you offer. Successful online law marketing takes the way people use local search into account to bring your firm or practice exactly the people you’re trying to reach.
Online Is The Absolute Best Place To Market Your Firm
People seeking legal representation no longer flip through the Yellow Pages; they rarely if ever think back to a newspaper or television ad they’ve seen either. What the vast majority of consumers do now is to go to Google and search with search terms that describe what they want; some will include their location in this query in order to narrow down their results to law firms in their area.
The World Wide Web has changed the way that people search for services, including legal services. This isn’t something that your practice can afford to delay action on. You need to start using online legal marketing and you need to start now if you want to build your client base and gain an edge over the competition.
So What About My Competitors? We’ll Show You – FREE
Something else we provide you as part of our services is information on what your competition is doing online and how the internet marketing for their law firms are working for them. We can show you the law-related keywords that your competition is using, how well they’re ranking on Google for these search terms, whether their sites are properly optimized and the question you really want to know – is their law marketing outperforming yours?
We use our online marketing expertise and our state of the art research and analytical tools to provide you with an in depth competitive analysis of your local market; you’ll be able to see how local online searches for legal services are trending in your area and how every firm or practice is faring, including your own – ALL FOR FREE.
Regardless of your ultimate goal, it’s nothing short of disastrous to neglect online legal marketing. It’s an essential part of your overall business strategy if you want to remain viable as a practice; and if you fail to implement a well planned internet marketing in your marketing efforts, you leave the door wide open to your competition. In order to stay ahead of your rivals, you need the most sophisticated and effective online law firm marketing strategies on your side. Remember, if prospective clients don’t see you online, they will see your competition.
At Elevate Marketing, we specialize in taking out your competitors and helping you climb up the search pages. With our services and our expertise behind you, your firm will be able to build a high profile online – which means more inquiries and more business for your practice.
Are You Ready To Take Advantage Of Your Competitors and
Start Growing Your Business With Online Marketing?
Call 518-227-1543 or
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