Healthcare Marketing
Online Healthcare Marketing -
An Absolute Necessity For You To Succeed In The Competitive Medical Market
Let’s talk about healthcare marketing. Are you satisfied with your marketing? How much of your time and money have you put into finding new patients and attracting them to your practice – and how much of this time and money has been wasted?
What you want is to spend your time helping your patients, not on advertising your clinic or healthcare facility. Have you spent far more than you felt comfortable with on healthcare advertising which didn’t bring you an acceptable return on your investment?
Are You Wasting Money On Healthcare Marketing?
Many in the healthcare field have found themselves spending thousands upon thousands of dollars on marketing efforts. If you’re like most medical professionals, you’ve been convinced by the advertising sales reps who tell you that your practice needs to use listings in the Yellow Pages, direct mail material like ValPak, newspaper ads, magazine ads and other advertising to get your name into the public eye.
It seems like a reasonable enough idea – but just how much new business have these efforts actually yielded? Many healthcare professionals find that they’ve put a lot of their resources into these kinds of advertising campaigns only to see a minimal amount of new business or none of all!
Even though the worst of the recession may be over, recovery may take a considerable amount of time. Like most healthcare professionals, you’ve probably seen a drop in your practice as people put off even the essentials like health care in order to save scarce resources. You may have seen something like this in the industry as clinics and medical practices cut back on advertising and marketing in order to trim their own costs – but this is a serious mistake.
Right Now Is The Best Time To Market Your Business
Right now is the best time to reach out with more, not less healthcare marketing. It’s just that you have to make sure that you’re reaching the right people with your message. Healthcare providers who slash their marketing budgets at this crucial juncture may find their practices in a irreversible decline even once the economy turns around.
That’s what we can do for you: get your marketing message to the right people using the right methods. We can bring you a consistent stream of new patients to your website. These aren’t just any visitors; these are the people who are the most likely to become your patients. This isn’t like those mailing lists you can buy – 99% of those people will simply ignore your message. What we can give you is a steady flow of prospective patients who are already looking for the medical services you provide and are ready to schedule a visit.
Online healthcare marketing has been growing at an astounding pace and continues to do so, as the following statistics demonstrate:
- More than 73% of Americans are online at home or in their workplaces; and with the growing popularity of internet-enabled mobile devices like the iPhone, there are millions more who are wired everywhere they go.
- 93% of people searching for healthcare services in their area use the web rather than their local phone directories, according to a study conducted by the Kelsey Group. Local search for businesses comes in second only to email as the most common activity online.
- A study conducted by the internet research firm ComScore shows that in any given month around 1 billion local business searches are performed by consumers – and of these searches, 90% are done using keywords relevant to the services that consumers are looking for rather than the name of a specific healthcare facility.
- When searching for healthcare providers online, 98% of users look no deeper into their search results than the first page.
- More than half of visitors to your medical website will leave your page (and go to your competition) if they don’t see what they’re looking for right away. You can’t just put your contact information and a couple of photos on your page anymore – it’s just not enough to convince a prospective patient that you can provide them with what they’re looking for. You have to give them information on the services you can provide them and show them why they should go to you, not your competitors for treatment.
People now use the web instead of the Yellow Pages when they’re looking for healthcare services. Google has almost completely replaced these older methods; and it’s far from certain that consumers will try to recall the ads they’ve seen for your practice in the newspaper or on television either. It’s far quicker for them to turn to a search engine and look for healthcare services using words which describe what they want, possibly with a location included in the search to limit their results to local clinics.
Healthcare marketing online isn’t something that you can afford to put off. If you’re not making sure that prospective patients can easily find you on the web, you can be certain that your competition is.
But What About My Competition?
We can provide you with the information you need to be competitive online. And better yet, we’ll do it all for FREE. We’ll use our advanced software and in-depth knowledge of local search marketing to give you a picture of how your competitors are doing: what healthcare search terms and medical keywords they’re using and how they’re ranking for these searches on Google, how well their websites are optimized and how your practice stacks up against your rivals.
Whether your goal is to get your clinic through the recession, build your client base and grow your medical practice or even to improve your healthcare facility for sale, online medical marketing is a necessity. If you’re not using the best online marketing strategies for your practice, you’re leaving an opening for your competition to thrive at your expense.
Your practice needs to use the most sophisticated healthcare marketing methods in order to build your profile on the web; which is where your prospective patients are already looking for you – will they find you there or will they find your competition?
At Elevate Marketing, we’re dedicated to giving you an edge over your rivals. With our expertise on your side, your site will climb up the search engine rankings and get more visitors, more inquiries and more patients.
Are You Ready To Take Advantage Of Your Competitors and
Start Growing Your Business With Online Marketing?
Call 518-227-1543 or
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